Our goal is to bring the most out of every coffee while keeping those coffees delicious and approachable. That said, we focus on an approach to roasting called mélange.
The mélange technique roasts to two different levels, one highlighting acidity, the other sugar development and blends them in a perfect ratio to have a perceptively sweeter cup of coffee.
Typical roasting aims to find a singular flavour profile in a coffee and seeking the roast at a level that best balances between acidity and sugar development. Instead of making a compromise between sugar development and acidity, the mélange method includes both.
Most coffee companies (despite outward appearances) are operating on an incredibly slim margin. Roasting the mélange method nearly doubles labour hours, calls for smaller batches, and demands razor-sharp attention to detail.
Our goal is to offer the best tasting coffee we can find and roast it to perfection.
We roast on a Loring S35 Kestrel. The Kestrel is the most efficient and sustainable roaster on the market. It also offers what we consider to be the most explicit expression available for roasted coffee. Two of our guiding principles are sustainability and quality; the Kestrel helps us check off both boxes.
Honesty, Sustainability, Quality, and Hospitality.
Honesty: We do our very best to give a great product with no B.S. attached. We do our best to avoid making claims about the coffee, the company, or our people that are not true. We ask that everyone that works with us be straightforward and open to feedback because that is how we prefer to engage with the world.
Sustainability: To us, this means both ecological and personal. Our goal is to reduce the amount of plastic waste in our environment. We do this by recycling, reducing, and reusing any plastic that we come in contact within our supply chain (which is why you will sometimes find random plastic wrapping in your boxes that is reused to ship your product, pay it forward.) On the personal end, this means we invest in our staff, giving them schedules that make sense, pay that is competitive, and offer training to further their careers.
Quality: We work with products, green coffee, and vendors that are known for the high calibre of their products and services. None of our coffees cupping scores is below 82, and our majority of coffees for single-origin offerings are 87+.
Hospitality: We go above and beyond with everyone we interact with to make them as happy and comfortable as possible. This applies to our staff, vendors, and guests.
Here’s a link to a basic breakdown on the score levels.
Cupping is the process by which roasters evaluate both which coffees to purchase, and the quality of the coffee they sent out.
Yes, try our Black Dragon Dark Roast!
Yes! Our Memento Mori Decaf is an agile blend that works well as both espresso and dripped preparations. We offer it as a single bag purchase from our shop and as its own subscription.
Sort of. We buy coffees that use the water-processed method (without chemicals) and the organic ethyl acetate solvent method. Okay, it sounds scary, but it is not. Ethyl acetate is found naturally in fruit, and such you may see coffee by this process called naturally processed or naturally decaffeinated, often this method is the best tasting option.
Single-origin coffee is a coffee that comes from only one place or crop. Although it is worth noting many single-origin coffees are actually from multiple lots, and the term describes a region instead of a fully transparent single lot purchase.
Coffee is a perishable item and does have a shelf life unless it is packed under bizarrely unsustainable conditions such as argon-flushed or nitrogen-flushed coffees. We encourage you to use your coffee within 21 days of the roast date, with an optimal flavour window being from day 7 -14 after the roast.
We roast and ship every two weeks.
It is just time for your coffee to be in the perfect consumption range, and your next bag arrives just in time after you finished your last.
Free shipping is available in the continental United States via UPS Ground for orders $48.00 (net) and over, shipping to a single address. Orders under $50.00 will be charged at real-time rates and shipped via USPS. International orders will be charged at real-time rates and shipped via USPS.
We use three different Importers, Ally, Coffee Shrub, and Royal Coffee.
Five wonderful years!
We love anything that has a distinctive taste. Our founder James has a deep love for naturally processed coffees, anaerobic coffees, and wet-hulled coffees.
We follow the harvest cycles from all corners of the coffee-growing world to get you the best tasting green coffee from top farmers, roast it perfectly, and deliver it to you in its prime.
Our Blends and Espresso subscription rotate between four static offerings.
Our Cicero’s Choice subscription rotates through fine single-origin coffees on a roughly two-week schedule.
No. We are not CCOF certified. We do sometimes buy certified organic coffee if it tastes the best on the table, but as a general rule, it is not a focus.
We’re faced with a few truths here:
Organically grown coffee is better for the world in a variety of ways.
Most farmers cannot afford or risk the investment to be certified (we buy mostly from small lots and individual farmers)
Many small farms already grow organic coffee.
Are you going on vacation? Too much coffee and need to hit pause? Just want to take a break? No need to cancel. It’s easy to skip one or more shipments.
If you haven’t already, log in to your account.
Head over to the Subscriptions section of your account dashboard and click the ‘Pause Subscription’ link.
The ball is in your court:
Skip Next Shipment: Skip just your next scheduled shipment.
Pause my subscription: Pause your subscription until you log back in and unpause it.
Subscription shipments are billed Thursday’s every two weeks based on the two week period you signed up for your subscription in.
You can always check your upcoming bill and ship date by logging in to your account and checking out the subscriptions section of your account dashboard.
Coffee subscriptions, one-off bags, and merchandise made through our webshop are currently available for shipment to addresses anywhere in the world!
Currently, we accept in-person, Cash, Visa, Mastercard, American Express, and Discover. For gift subscriptions merchandise, and webshop orders, we also accept PayPal, where available.
At Rhetoric Coffee, our goal is to provide our fans with superb hospitality, the highest quality goods, and of course, delicious coffee. We want you to be happy with your Rhetoric Coffee experience, so we strive to make sure our return policies reflect that.
Whole Bean Coffee - Coffee is perishable, and our whole beans are roasted to order, so we're unable to accept returns on coffee. But don't worry—we can help!!!!
If there was a fulfillment error with your order, please contact us at email@example.com within seven days of your purchase. We guarantee satisfaction with your coffee, if you didn’t like it, we will replace it.
Everything Else - We no longer take responsibility for third parties in regards to shipping or theft. However, we do offer Route a shipping insurance option, which covers your products after they leave our hands up to the moment they are placed in yours.